Currenty,
Founder at ERK Studio, LLC
Founding Designer at Blinkly
Consultant at the World Bank Group
Formerly,
Head of Design at Axios
Strategy consultant
MBA at Columbia Business School
The Wall Street Journal
American Express
Uber
Google
IBM
View details on LinkedIn
Designed the end-to-end product experiences for an encrypted email service provider servicing public sector clients.
Currently driving the redesign as the product pivots to a full communications suite, including messenger, video calls and calendar.
Built design language and systems from scratch.
Due to company policy, a light case study is available upon request.
Led the redesign of Axios Local in 2 sprint cycles. Ensured the new scalable solution was modular, mobile-friendly, consistent yet personalized across 20+ cities as the company shifted to a new revenue model—ads— for the first time, following its acquisition by Cox Enterprises.
Navigated many layers of fixed constraints and complex stakeholder engagement, including C-suite while collaborating closely with product and ad tech.
Led and built design systems across WSJ consumer-facing products from scratch; created design specs and spearheaded the use of design tokens for the first time while leading the Sketch to Figma migration.
Image displays how I redesigned the log-in UX — adopted by all of Dow Jones to this day — utilizing the newly defined design system.
Led end-to-end UX design for lending and credit management products, including an industry-first feature Plan It®, which generated $4B in revenue in 3 years.